How to get more influence on social media
Social media is an online community, and to grow that community, you need to build and nurture your network. The point of social media is to build relationship and establish a sense of connection to other people online. For businesses, having a sense of community online means having connections and conversations, which leads to website traffic, and ultimately conversions and sales. This is why social media influence is a big deal for business owners, as it’s an important building block for marketing productivity. But how do you build, grow, and nurture this online community? How do you get influence on social media?
Ask any successful social media marketer or business owners with a good following in their social media accounts about how they built their social media presence and gain influence, and they will tell you one thing – it is not built overnight. There are no shortcuts in building interactive communities in Facebook, Twitter, Google+, LinkedIn, Pinterest, etc. They all require time and effort. In social media, you get out of it what you put into it. Meaning, the more time and effort you spend on it, the more you will receive from it, be it in the form of interaction from interested individuals to customer engagements, or even return of investment. Most of us look for quick and instant results. But creating a good community simply doesn’t work that way.
Build Your Brand Through Social Media Presence and the Rest Will Follow
By now, you should have heard about ‘content is king’ and how it translates to your website. Having good contents for people to read, watch and engage on is important to keep people interested. Your content should resonate in your community. A good content can create interactions that can build your audience, and even establish your influence in your niche market.
Here are some bits of advice for those who need it:
There are lots of opportunities on social media to build your brand. You can reach people through your Facebook status updates, tweets, etc. However, you should also be generous to your audience. If all you do is take, then people will get tired and stop responding or interacting with you.
Create Good Contents
To have an influence in social media you need to have a voice. People need to see you as someone they can trust, and one of the best ways to do it is to provide them high-quality contents. Contents your target audiences are interested about, contents that they can use. If your content is good enough, then it may go viral.
Interact
Of course, you can’t write contents that are interesting for them without interacting with them. Start conversations; post a poll question or have a survey. You can also share tips and quick life hacks on how to do or resolve specific things, etc.
You can also mention high influencers (use ‘@’ on Twitter, ‘+’ symbol for Facebook and Google+), and they might just mention you back.
Build Communities through Hashtags
Facebook, Twitter and Google+ have all adapted hashtags to categorize keywords. Use this for your advantage to build communities. Of course, you should take note on how people use them.
Pay Attentions to Trends
There might be popular topics or happening out there that is related or can be related to your business or niche. It’s a great way to start conversations and attract more people to your social media circle.
Announce Events, News, and Share Your Accomplishments
People online love to celebrate and get involved; if you have any upcoming events then share it to your community. Also, people love to hear ‘feel good’ stories, thus, it’s good to share your accomplishments as well, especially if they know they are part of it.
