How to gain more traffic to your website
Ask a business owner or a marketer about what they would like most in this world, and they will probably tell you “more customers.” The more customers you have, the more chances for sales and profit. And profit is what keeps your business going and growing. And at this day and age, where Internet and Social Media controls businesses, visitors mean traffic to your website. Now there are many ways to get people to your website, and in this entry we will break down some of them and teach you how your business can use and take advantage of them.
Get Social and Connect to People
You know that ‘Content is King’ but the power of your good content is only as good as the number of people who read them. Thus, you need to where your target readers are and lead them straight to your website for traffic. One of the best and easiest ways to get people to your site right now is through social media; i.e. Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube, etc. Facebook is great for your company’s fanpage; you can post your updates, events, and pictures about your business’ products and services, and include links to lead people to your website.
Twitter is ideal for short, concise and snappy updates. Of course, you should include links to your website with tempting captions for people to click.
Google+ is good for promotion and can be very effective for B2B niches. For B2C businesses, Pinterest and Instagram provide a great channel for sharing images.
Advertise Your Business
This is probably the most obvious tip in this list – advertising gets your messages across, particularly to people you want most. In life, before we can earn something, we need to give up something. In terms of business, we need to invest and spend to earn bigger profit.
There are three basic and most popular types of advertising online; paid search, social media ads, and display ads – each have their own excellent ways to attract people to your website. These ads work on building your brand and getting website to the front of your target customers. You can also adjust your paid strategies based on your goals so you can choose whether just more traffic or increase your conversion as well. Obviously, each type of paid channel has its own perks and drawbacks. Thus, do your homework and learn where your objectives fit most before you reach for your credit card and pay for it.
If you want more traffic to be converted to sales, then you need commercial intent keywords in your paid search strategy. You need to get every edge possible for your business to get ahead of your competition, and paying for keywords is one of them.
Have a Sense of Community Across All Channels
The popularity of social media required businesses to be more proactive in their business operations, as more and more people want to speak to the people behind their favorite brands and companies they deal with. Having a sense of community is a great way to foster relationship and establish trust to your target audience. And the more people trust you, the more they get engaged in to your website and business. This then attracts more people, which then attract more chances of conversions and sales. This is the point of being active in social media. It’s a domino effect but first, you need to invest in conversation, listen to their comments and suggestions, answer their questions and keep them interested.
